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Learn to use custom-registered holography for maximum shelf impact

FROM THE DESIGN CENTER

Using Hot Foils

Luxurious Brilliance: Hot foil stamping is the process of applying foil using a heated die. The metal die strikes heat-sensitive foil, pressing it into the substrate, thereby leaving foil only in the area of die contact and binding it to the...

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FROM THE DESIGN CENTER

Using Multiple Foil Colors

To maximize run efficiency with multiple foil colors, allow ample clearance area between colors in your layout (discuss run direction with vendor).

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FROM THE DESIGN CENTER

Designing for Holography

ITW Foils can transform your artwork into a holographic design and deliver a quick-turnaround proof of both the holographic design as well as your print overlay (including opaque whites). ITW Foils will work with you to refine the artwork as...

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FROM THE DESIGN CENTER

Thin Lines

Foil stamping thin, tightly grouped lines may require a special foil formulation to avoid distortions in the paper. For production compatibility, see the ITW Hot Foils Grades chart.

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FROM THE DESIGN CENTER

Overprinting Hot Foils

When overprinting foils, Ink and foil both should be checked to ensure compatibility, as not all inks work for overprinting and not all foils will receive ink. UV printing is generally recommended.

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FROM THE DESIGN CENTER

About Custom Origination

“Custom origination” is the process of creating one-of-a-kind holographic treatments. Holographic specialists can work with your provided design to integrate holography. The result of this process is a light-diffracting surface that registers to your artwork, imbuing it with striking and...

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FROM THE DESIGN CENTER

Color Selection

Consider the typical lighting environment of your viewing audience when viewing colors. For the critical color matching required by certain brands, partnering with a ITW Foils for custom color formulations can be a great solution.

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FROM THE DESIGN CENTER

Foil Stamping Type

Although ITW Foils offers formulations for all your production challenges, there are some rules of thumb when it comes to using foils with type. Typefaces generally appear bolder when foiled, so you may want to set type loosely and with...

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